Trends and timing
Release window
Window length and source escalation against demand volume.
- Controls
- Catalogue-wide, no range
- Plans
- Console and Enterprise
- Used by
- Studios, Distributors and sales agents
Release window
Last 30 days Illustrative sample Hours from release to mass demand Fastest first
0h6h12h18h24h
- The Sheep Detectives 2h
- Game of Thrones 2h
- Shameless 2h
- Backrooms 2h
- Teach You a Lesson 2h
- Vikings 2h
- Grey's Anatomy 2h
Red: under six hours. Amber: under twelve. Green: the window held for a day or more.
What it answers
How the length of a release window relates to demand volume and to source escalation: cinema capture to screener to digital release.
How to read it
Each title is plotted by window length against demand in the window, coloured by the source stage reached. Short windows with low escalation and long windows with high escalation are the two corners that matter.
On the page
- Filters: market, genre, studio, year.
- A row per title: theatrical date, digital date, window in days, watchers, highest source stage.
- Links to the title’s catalogue page and to source leak intel.
Tips
Compare your titles against the genre average. If a 45-day window reached digital-quality copies at day 19, the window was 19 days in practice.